We did create and distribute leaflets. Instore and on strategic streets. But to draw attention to the incredibly low prices we did a "little" extra with the promoters. We just used the Copy Center concept: Perfect copies. They were twins and did everything the same. Talking, walking, even scratching.

People laughed with this and gladly accepted the leaflets. Traffic on the nearest Copy Centers increased in average 43% with just 7.000 leaflets distributed.