Cannes Lions
DDB GERMANY DUESSELDORF, Dusseldorf / UNI-COPYCENTER / 2008
Overview
Entries
Credits
Description
Convince students and all other people to do copies only at the UNI COPYCENTER.
Execution
We booked a good looking promotion-girl to catch attention, and then: we made a copy of her to catch maximum attention. The twins went to crowded places and both of them handed out flyers for UNI COPYCENTER. With this simple trick we could easily proof: The best copies in town come from UNI COPYCENTER.On top everybody could check out the quality directly, because on the handed over flyers also were discount coupons. And of course they got two identical flyers.
Outcome
More than 300 people made use of the coupons they’d been handed out by our copied promotion-team.
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