Objective: The task was to convince students in an unexpected way that "Happy Copy Shop" copies best.Concept:A pantomime wearing a "Happy Copy Shop"-T-shirt "copies" gestures and facial expressions of passer-bys on the university campus. Simultaneously, promotion teams distribute flyers with a copy shop voucher offering a discount to passer-bys and "participants" of the promotion.Target Audience:Students and people needing the services of a copy shop.

A pantomime wearing a "Happy Copy Shop"-T-shirt "copies" gestures and facial expressions of passer-bys on the university campus, in pedestrian zones and shopping centres. Simultaneously, promotion teams distribute flyers with a copy shop voucher offering a discount to passer-bys and "participants" of the promotion.

The results were overwhelming – right after the promotion the number of clients per day almost tripled and approx. 80 % of all vouchers have been cashed in up to now. Happy Copy Shop documents the most successful weeks of the year.