Right after the Zidane / Materazzi incident at the world cup final, the whole world was wondering what materazzi had said. We put this site online, inviting people to write their version of the dialogue. the best entry could win an internship as a copywriter in our agency. In just a few days time the site got 490,104 unique visitors from 62 different countries, 64,201 versions of the dialogue were sent and the agency got 9012 mails applying for the job as copywriter.