The Rowenta Air Force Handstick vacuum cleaner has been created for demanding customers looking for both design and efficiency. We had to increase awareness and make the sales go up.

We created a campaign in which the key elements have the same characteristics as the product: beauty/efficiency. We conceived sculptures of luxury furniture that were built to reveal the ability of the “delta head” to get under any type of furniture or in any corner easily. Furniture hasn’t just been twisted. Their structure and forms have been completely reconsidered and redesigned.

The three visuals of the campaign have been done entirely in full 3D.

The three visuals appeared on billboards and in magazines that were read by the target. After the launch of the campaign, the sales of the Rowenta Air Force Handstick vacuum cleaner went up 15% and are still increasing. It’s now on the list of the most sold vacuum cleaners in the country.