Cannes Lions
DAIKO ADVERTISING, Tokyo / PANASONIC / 2011
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Two women stand side by side with their iron and ironing board. One is using a traditional style iron, whilst the other is using Panasonics new cordless iron. The latter is having fun using her iron as it gives her the freedom to move in any direction.
The traditional iron user is adding to the creases as opposed to getting them out. She then asks if she can use the new Panasonic model, which she enjoys.
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