Hollywood blockbusters appeal to a mass audience and everyone would love to become a Hollywood star or director. Panasonic makes this dream come true, with a video contest based on a single challenge: to shoot your own Hollywood film in a condensed version, with handmade costumes and props. Become a cardboard hero!A specially filmed teaser video that re-enacts the Hollywood movie 300 in cardboard was seeded as an example film and placed in various video portals, communities and forums.For the digital channel we produced a remake (“sweded version”) of Zack Snyder’s Hollywood blockbuster “300”: Select scenes of the original movie have been reassembled to become the “cardboard hero” version of “300”.Intro, credits, rain, shields and weapons all made from cardboard. Also for cinematographic tricks like slow motion we had a “handcrafted” solution: Mr. SloMo, who gives the thrown spear the appropriate dramatic appeal.