CoreMo was a grand experiment in the Internet of Things. We used a Raspberry Pi microcomputer and an Arduino to connect donations to the mechanics of the moustache, while complex algorithms calculated the corresponding rate of Mo growth for each amount donated.

Daily updates and #CoreMo drove people to the donation website where visitors could see a live camera feed of the giant mo growing.

CoreMo was a truly cohesive and responsive campaign. It showed creative thinking and technology coming together to achieve results. And it was the world’s first internet-powered moustache…we've even applied to the Guinness Book of Records!

The ‘building with a tache’ captured the imagination of public and media alike. Through social advertising and organic shares, 60% of the Irish social media audience viewed CoreMo content across social channels. TV, national press and radio ran the story. The value of media earned from the campaign was worth approximately €500,000, which is a significant figure for the Irish market of 4 million people.

A feature in the Huffington Post raised global awareness, and Movember organisations from Australia to England ran stories about our fundraising efforts.

CoreMo was a resounding success, and exceeded its fundraising target of €10,000.