Cannes Lions

GUIDE DOG FOUNDATION

SELMORE CREATIVE AGENCY, Amsterdam / KNGF (DUTCH GUIDE DOG FUND) / 2011

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In this new commercial for the Royal Dutch Guide Dog Foundation, we see a variety of dogs wearing the most fancy and expensive fashion items. They parade along the street as if it’s a catwalk. However, one accessory is clearly out of place, both in style and in price.

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