Cannes Lions

CORNEA DONATION APPEAL

McCANN-ERICKSON BRASIL, Rio De Janeiro / BRAZILIAN ASSOCIATION OF OPHTHALMOLOGY / 2001

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A black screen. A voiceover asks the viewer to pay attention. Seconds later, the voiceover asks if the viewer liked what he saw. "Nobody does", the voiceover responds. Super: Cornea donations: Brazilian Ophthalmology Association.

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