Cannes Lions
THE CYRANOS McCANN, Barcelona / IVAW / 2015
Overview
Entries
Credits
Execution
We developed avideo game: THE TRUTH OF THE WAR, which clearly expressed the only truth about the war
that they don't tell you about very much: your own death. The first video game where you only get one life.
We developed it and sold it for $0.99 without anybody knowing what they were buying, and achieved over 250,000 downloads, $98,325 in donations and, most importantly, brought our message in an original way to a particularly hard-to-reach target audience.
The intention was to refute the REALISM claimed by video games, by showing the true reality of war, its only truth.
Outcome
The action ended with the chance to fight against the war itself or get the amount paid for the video game refunded.
67% donated the amount to IVAW
33% wanted their money back
15% bought another game from Nurendsoft
55% rated it positively
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