Cannes Lions

WAR GAME

THE CYRANOS McCANN, Barcelona / IVAW / 2015

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We developed avideo game: THE TRUTH OF THE WAR, which clearly expressed the only truth about the war

that they don't tell you about very much: your own death. The first video game where you only get one life.

We developed it and sold it for $0.99 without anybody knowing what they were buying, and achieved over 250,000 downloads, $98,325 in donations and, most importantly, brought our message in an original way to a particularly hard-to-reach target audience.

The intention was to refute the REALISM claimed by video games, by showing the true reality of war, its only truth.

Outcome

The action ended with the chance to fight against the war itself or get the amount paid for the video game refunded.

67% donated the amount to IVAW

33% wanted their money back

15% bought another game from Nurendsoft

55% rated it positively

Similar Campaigns

7 items

Shortlisted Cannes Lions
NGO

THE CYRANOS McCANN, Barcelona

NGO

2015, IVAW

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