Cannes Lions
LES GAULOIS, Paris / CITROEN / 2015
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We are in the centre of town. A man is jogging. A young woman is also jogging on the pavement which runs perpendicular.
At the corner of the street, they bump into one another. As they collide, children spring up between them, as if by magic. We then understand that the children are theirs.
The youngest cries in her mother’s arms, the man no longer knows what to do.
The response is then given by Citroën, « family grows fast », and afterwards we see the man happy and smiling with all of his family in his C4 Picasso.
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