Five cars in one – such an extraordinary concept asked for an adequate solution. To cause impact, Jahns and Friends developed mailings in an over-sized format. Furthermore we created an idea that suits the product perfectly: La Vie Pluriel – a lifestyle of its own characterised by 'small escapes' from everyday life. Mailing One presented corresponding role models. The mailing was send and handed out at big railway stations. Within the mailing we asked the target group to send us their personal version of La Vie Pluriel. The best ideas were realized with the winners and used in mailing Two.

The whole series generated 5.22 % response and 5,020 test drives – a rate which is remarkably above average in this special segment.