Cannes Lions

Corners

BEING\ÇÖZÜM, Istanbul / INFINITI MOTOR COMPANY / 2018

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Driving in Turkey is difficult! Especially in Istanbul -with a population of 20 million people and 3m cars on the streets- traffic is a mess.

When you are on the wheels, you need high driving skills and all your super-human receptors must be on as a danger might be hiding behind every corner! You have to be extra careful about kids running to the driveways or careless drivers that can pop-out recklessly at blind corners and etc.

Infiniti Q50S presents a new assistant feature that would help Turkish drivers to see what’s around the blind corners. With Infiniti Area Monitor System, blind corner dangers and fears that come with it are cleared away.

We symbolized ‘blind corner dangers’ with robbers and naughty kids hiding behind the corners.

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