Cannes Lions

DUCATO CARS

LEO BURNETT BRASIL, Sao Paulo / FIAT GROUP / 2009

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We’ve emulated a supermarket pullout that normally would come attached to newspapers. But we did it all blank, without any product pictures. In the last page we see that all products are in a Ducato.

Outcome

As part of the launching strategy, besides causing an impact for its distinguished format, the piece illustrated for potential consumers the vehicle’s load capacity.

Similar Campaigns

12 items

3 Cannes Lions Awards
The Faith of a Few

ANORAK, Berlin

The Faith of a Few

2018, BMW

(opens in a new tab)