Cannes Lions

CORNETTO FREE MUSIC FESTIVAL

McCANN ERICKSON, Milan / ALGIDA / 2004

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A young guy is sleeping in his bed. At 8:00 the alarm clock goes off with a noisy disturbing hard-core-metal song. While he wakes up we discover that the music is not coming from the alarm clock: there's a real noisy disturbing hard-core-metal group playing in his room! He just pass through the players and goes to the bathroom. A super says: 'Into live?' 'Cornetto FreeMusic Festival-for fanatics only.'

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