Cannes Lions
LOWE ISTANBUL, Istanbul / ALGIDA / 2013
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This is the story of a skinny boy trying to pick up a hot girl on the beach. He believes he can impress her with a Cornetto. But there is one thing he never expected is her bulky boyfriend rising out of the water, carrying the girl on his shoulders. But our hero overcomes this situation by using the Cornetto promotional campaign in a very clever way.
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