Cannes Lions
SAATCHI & SAATCHI LA, Los Angeles / TOYOTA / 2011
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Description
Based on the premise that every Toyota fan has a story about why they love their car, the “Toyota Auto-Biography” campaign was born, a long-term platform on Facebook designed to showcase real people’s stories. As part of the campaign, the agency and client enlisted leading illustrators and animators from all over the world to help bring a few of these real stories to life.
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