Cannes Lions
SAATCHI & SAATCHI NEW ZEALAND, Wellington / TOYOTA / 2003
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Title: Toyota Camry MicrositeClient: Toyota NZ LtdAs the latest version of Toyota's popular Camry was to be unavailable in large numbers in New Zealand before early 2003, we created a microsite to tease its features and allow visitors to register to test drive the car. The microsite represented a departure for Toyota NZ, with a design focussed on delivering a stylish online experience even for those with slower Internet connections. The microsite was supported by a press and online advertising campaign with the microsite as its focus.
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