At the moment Corona is linking the brand to the beach and to the values of fun, vitality and relaxing. So as well as using conventional advertising, Corona sponsors music and sports events and has set up 'Save the Beach', a platform which fights for restoring and protecting beaches in Europe.In Spain, the law prohibits advertising alcoholic drinks which are over 20 degrees proof. And the professional ethics code warns against broadcasting alcohol advertising during children’s programme schedules.

The design had 2 objectives: to ensure users lived a first person experience, and to integrate all the trip content in an interactive way. To this end, a POV recording of the entire route, as well as the coordinates, kilometres travelled, and the best content from the trip were synchronised using a line representing the route.

So, while users moved over it, they found themselves travelling and coming across geo-positioned photos and videos. On just 1 page, users would always know what happened at that point, how far to go before reaching the beach, and watch the main characters’ interviews.

The campaign was a success in terms of both awareness and image. We reinforced the association of the Corona brand with beach imagery and we strengthened their social work related to protecting the environment. Furthermore, we managed to get a greater public participation and awareness of the project Save the Beach.