'Anytime. Anywhere.' is a multi-channel campaign integrated into one film.

Following a story of a mission scramble, we not only showcased everything the Air Force has to offer, but also allowed users click on any item of interest within the film and find what normally would have been in press, radio, TVCs and digital ads.

Literally everything was clickable. On one level, users could discover in-scene interviews with personnel. On another level they could find 3D renders of aircraft. More interaction allowed users to follow Air Force personnel with daily updates received via smart phone. Even the temperature of the tarmac was available.

But the experience went deeper again, revealing job role information and taking candidates all the way through to inquiry and registration. In this way the film had over 200 bespoke calls to action. The brand ad had now encompassed the entire spectrum of the recruitment process.

“Anytime. Anywhere” had become “Anytime. Anywhere. Anything.”

'Anytime. Anywhere.' is a multi-channel campaign integrated into one film.

Following a story of a mission scramble, we not only showcased everything the Air Force has to offer, but also allowed users click on any item of interest within the film and find what normally would have been in press, radio, TVCs and digital ads.

The brand film was the campaign.

The Australian Defence Force prohibit the disclosure of any information pertaining to recruitment targets or military personnel.