Spikes Asia
Corona Sunset Media
BUDWEISER CHINA, Shanghai / CORONA / 2023
Overview
Entries
Credits
Overview
Background
Sunset, has the magic power to bring everyone relaxation.
But people in the hustle and bustle, need it the most but missed it.
At the same time, Spam Ads keep invading everywhere.
Outcome
Media impression 310,765,955
5,373,696 additional bottles of Corona were sold ,
Relaxation imagery+ 19.3% 【Aug,22 is 35.9 VS Aug,21 is 30.1 】
Brand power +17.4% 【Q3,22 is 5.4 VS. Q3,21 is 4.6】
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