Cannes Lions
ITV CREATIVE, London / ITV / 2018
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This brand film takes the viewer back through 57 years of Coronation Street, recreating iconic scenes as they were filmed. The film travels through key moments from each decade of the soap’s life, showing not only the scenes themselves but also the craft involved in creating the moments we see being filmed.
The 60 second spot uses the production crew on the film set to lead us through recreated scenes ranging from Elsie and Dennis’ argument in their kitchen in the 60s, to Kylie’s stabbing scene in 2016. The film even finishes on Coronation Street’s current characters, showcasing future unaired footage of scenes to come.
End line: Coronation Street. Then, now & forever.
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