Cannes Lions
ITV CREATIVE, London / ITV / 2013
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Given England’s record in major football tournaments, we wanted to avoid the ‘this will be our year’ campaign cliché and acknowledge the fact that England winning Euro 2012 was likely to remain the stuff of dreams.
Instead, we exploited ITV’s rich footballing heritage and extensive television archive in order to give the loyal England fans a taste of the dream of England being the best football team in the world.
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