Cannes Lions

CORPORATE

LODUCCA, Sao Paulo / LODUCCA / 2011

Presentation Image

Overview

Entries

Credits

Overview

Execution

We took advantage of the enormous amount of user-generated content on Twitter and YouTube and created TwitTV.TwitTV's programming is controlled in real time by the trending topics on Twitter. Each topic is matched with a YouTube video and presented in a sequence as a regular TV.So we use the Twitter trends to be our TV’s programming director, and YouTube as our content provider.The website address is: http://www.trendingtopicstv.com/

Outcome

Our TV became a reference to the Internet community as the place to be when you want to know why a topic became so popular on Twitter.The concept of this project is fresh and this brought to us the kind of attention we wanted.

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