The campaign caught the attention of the media and spread over the internet, throughout the country and even overseas, generating great visibility for the brand and reaching a great number of potential consumers. As a result, there was an increase of over 84.7% on the number of new visitors to the company´s website, not only from Portugal but from a total of 9 other countries, and more than 13.600 page views were registered while the campaign was running (a little over a week), confirming once again, that when it comes to trust, seeing is believing.