The campaign platform is “Wisdom that helps you on your path to greatness”, playing on the unique advantage of 165 years of experience and leadership in South Africa, and how they purpose to invest that in their customers and their society. The film covers a range of scenes across time and geographies, each one representing a moment in which those willing to learn from experience can gain wisdom. Wisdom is symbolized in each scene by a scrap of paper, the contents of which are never revealed and may be inferred by the audience according to their own unique experiences. The experiences depicted are emotional without being sentimental, and intended to be bravely realistic. This is the wonderful and tragic history that offers us the wisdom to make the most of the rest of our lives.