Cannes Lions
GEEK PICTURES, Tokyo / TOYOTA / 2014
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This TVC is a live version of a well-known cartoon called 'DORAEMON' and he is a robot that has lots of 'tools' to help a boy called NOBITA.
Nobita struggles to take exams but a classmate assures him that it's for becoming an adult. It turns that he still struggles even he is a grown-up. So, he uses a special tool called 'Memorizing Bread' which lets him remember everything for the driving licence exam. Doramemon warns him but as expected, it's too much and he forgets everything and fails the exam. A girl called Jaiko appears with a brand new car.
*DORAEMON is a Japanese manga series written and illustrated by Fujiko Fujio, which later became an anime series. The series is about a robotic cat named Doraemon, who travels back in time from the 22nd century to aid a pre-teen boy called Nobita Nobi.
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