This is an April Fools' Day Campaign where Statkraft launched a new technological breakthrough; Star Power. We communicated heavily the whole day through and managed to get 70% coverage in the target group. The next day we changed the message by referring to April Fools' Day and linked the technological breakthrough towards Statkrafts existing energy innovations.

The news was launched in commercial TV, radio and Internet on April the 1st 2008. We were placed in every commercial break on TV and radio during the day, and managed also to get publicity in Norway's largest "Breakfast TV" programme. The TV commercial was seen on YouTube by more than 38,000 people during the day.