Cannes Lions
LEO BURNETT/ARC WORLDWIDE SINGAPORE, Singapore / HEWLET-PACKARD / 2010
Overview
Entries
Credits
Outcome
We had achieved the following: 603,733 site visitors.
Over 30,000 widgets downloaded from over 100 markets.2,935 digital badges installed across 9 social media platforms.
331 mentions in official medi.aOver 700,000 clicks on Chinese bulletin boardsAnd, most importantly, an average daily turn off rate of 59%, representing a saving of:23 tons of CO2 emissions.38,937 kwh of energy.
1,557 cars off the road.
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