The idea of brand identity is a modular kit. A moving company provides you with the whole range of services out of which you can assemble your own set.

The inspiration came from Lego construction toy – the usage of our services should be as easy and fascinating as playing Lego.

The company started with 4 services and now planning to develop further.

On the basis of It Is Easy brand name we have created the simple graphic form – made of brick and circles.

By playing with this constructor we built up 4 different logos for 4 services - moving, cleaning, painting and cooking.

Such a playful brand identity shapes allows to embody it into different objects associated with the specific service – that’s how we got a cardboard box, a packing tape and a string roll instead of the logo on the moving truck board.

To make the brand more expressive we have developed a special pattern with iridescent colors. Its aerial circular structure conveys the idea of transparency and clarity.

A new brand that immediately catches people’s eyes became a good trigger to choose this company by the local residents. It Is Easy Corp has reinvented familiar services and has given to consumers a new level of quality and pleasure from interacting with the company and the brand.

The light playful and unusual design became an important shift for the right perception of the services, made it more transparent, consumer-friendly and stress-free.

For less than a year a family startup grown up from zero became a remarkable player on the local market and continues to develop.