The sampling on Fitness Centers and Public Parks worked as the distribution channels for the Junk Food Patches straightly to the target audience. People that care about their welfare, a healthy diet, and keeping their bodies in good shape.

During a month of campaign, adding the activation and media channels results, it was estimated that more than 200.000 people between the age of 20 and 35 years old were impacted. Within a category that does not have a significant growth, the campaign managed to increase the sales in 3% nationwide.