Correos invents the new 360º Parcels Service: ship your parcel to everywhere. We decided to communicate the new service by installing giant parcels in unusual places : above streetlights, phone box and newstands, bus-stops, ... and even places where only a company like Correos can reach: inside a shark aquarium!

This ambient marketing performance included a promotion: participants had to take a photograph of the parcels and send the photo by email. Each photograph was a chance to win a trip around the world. Some people took photographs of packages made by themselves, therefore they also helped Correos to reach everywhere.