Cannes Lions

CORRUPTION

CODE RED FILMS, Mumbai / MORPHY RICHARDS / 2013

Case Film
Case Film

Overview

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Overview

Description

The film is an advertisement for Morphy Richards Juicers.

It was created for the Indian market, at a time when

stalwarts like Anna Hazare had finally started a movement

against one of India's oldest and largest civil problems -

corruption. It is common knowledge that to get things done

from public offices in India, bribes are the common man's

only resort. The film is a humorous take on this scenario,

juxtaposing this plight of the common man in a typical

Government office, where in order to have his papers

processed by every officer in the hierarchy, every last bit

(of money) is extracted from him, much like the way

Morphy Richard's Juicers extract every last drop.

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