Cannes Lions
CODE RED FILMS, Mumbai / MORPHY RICHARDS / 2013
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The film is an advertisement for Morphy Richards Juicers.
It was created for the Indian market, at a time when
stalwarts like Anna Hazare had finally started a movement
against one of India's oldest and largest civil problems -
corruption. It is common knowledge that to get things done
from public offices in India, bribes are the common man's
only resort. The film is a humorous take on this scenario,
juxtaposing this plight of the common man in a typical
Government office, where in order to have his papers
processed by every officer in the hierarchy, every last bit
(of money) is extracted from him, much like the way
Morphy Richard's Juicers extract every last drop.
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