Cannes Lions

JUICERS

CONTRACT ADVERTISING INDIA, Mumbai / MORPHY RICHARDS / 2012

Film

Overview

Entries

Credits

Overview

Description

In India, government officials are famed for expecting bribes across the board, if a citizen wishes to get any paperwork done. The film shows the plight of an unsuspecting common man, who is quite literally juiced of all the money he has by different Government officials who all one by one, extract a bribe from him just to pass his paperwork. They extract every last drop. Just like Morphy Richard's Juicers.

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