Unexpected extra expense is always frustrating and frightening. But with COSMOS Flexible Cash card, you can use your budget flexibly, and face any unexpected expense positively, then you will certainly be happy.

Since the credit card debt storm in 2006, public feelings towards and acceptance of cash cards turned negative. The market shrank, and the competitors exited the market one after another.

To turn a negative situation into a positive situation, establishing the idea 'Cash card may give us financial aid in an emergency, but should not use it if we are perennially in need of money' in a creative way would be effective. Furthermore, a growth improvement in sales performance and activation rate would also be expected.

After commercial broadcasting, application rate increased 123%, inquiry calls were boosted 500%, and approval rate raised by 77%.

After the series of commercials was played on the first day, hot discussion and sharing of the commercial among internet users was aroused instantly. Major media outlets strove to report the story and made interviews. Even the most famous imitation programme also played the imitation of the commercial four times. The page view of the commercial rapidly accumulated over 210,000 times, and inbound calls had a surprising growth of 500%.