#believeinyourself is the center piece of all Erste Bank communication. Because once you start believing in yourself anything you set your mind to is possible. You're unstoppable.

The track "Don't Stop Me Now" came up very early in the creative process. Not only does it help convey the idea perfectly, it also brings across the sheer amount of positivity and spirit that young children have when they put their mind to something. Like riding a bike without stabilisers for the first time.