1:18 popular musicians from different backgrounds were given each a book from a local writer to read. Each of them had the task to create the soundtrack for each story, thus, making the soundtrack of a movie you will never see, but, if reading the books, you can imagine it.1.We began with an expectation plan in radio, press, social networks, blogs and music-specialised websites. In all this media, the soundtrack was promoted through teasers and trailers, and very soon after, people began getting involved with the project, speculating about the subject and asking why it was never going to be seen.

Results:10,000 youngsters visited the libraries, not only for the soundtrack album, but also for the books behind each song.For the first time, 4 songs that were made for literature, got to the top positions in different music charts.Social networks were bombarded with positive comments about the project.

Huge free media coverage was given to the project, also placing the national literature in the position it deserved to be.And the most important thing of all: we managed to create a trend out of our stories, essence and culture.