Our target audience were doctors because many don't realise how severe pertussis can be for their patients and the booster vaccine isn’t top of mind.

We heard harrowing testimonials from people who lived through the hell of pertussis and realised that no one could paint a more vivid image of it.

The purpose of this film is to bring those testimonials to life, dramatising the torment of pertussis and the stories of those who survived to tell their story.

We also wanted the style of the film to bring the humanity and pathos to life