Cannes Lions
FHV BBDO, Amsterdam / ENECO / 2014
Overview
Entries
Credits
Execution
Getting businesses to think about sustainability is difficult. That's why we did something that made them call Eneco. Finding a notice in their mail saying Eneco failed to deliver a windmill should trigger their curiosity. Making them call Eneco, was an opportunity to interest them with one of ou other sustainable solutions. A real one this time.
Eneco provides sustainable energy to not only customers but to businesses as well. Eneco's slogan 'All for sustainability' also refers to the work they do in partnering with companies to work together on sustainable energy solutions.
Outcome
The next days Twitter began to buzz with kudos to the campaign. The telephone at the Eneco customer service was ringing red hot: 948 phone calls and 278 emails. This generated into 97 big business leads worth up to €100,000s in turnover, requests for 450 solar panels and even 4 actual windmills!
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