We found out how many friends they had, how many photos they were tagged in, how often they’re posts were liked and commented on plus a few more magical fame factors.This gave them a place on the list. Instantly they were able to see how they ranked against both their friends and everyone else.Everything our girls did on Facebook and life for that matter contributed to their score – we thus created a game out of their life.As they climbed the list by being more popular and active on Facebook they could enjoy some of the perks of fame that real celebrities could expect…From Sunsilk products to must have fashions and VIP experiences - our A-listers could literally become celebrities on the red carpet.

To get our girls playing we advertised on facebook, fashion blogs and glossies, but it’s our girls word of mouth that’s really made us famous – with 750,000 joining our group and thousands more joining everyday.So not only have we developed a long-term property around our girls appetite for gossip, fashion and fame – but we have discovered the most social girls to buzz Sunsilk and given them perks to enjoy, share and talk about. In turn creating waves of earned media and a powerful group of brand advocates.After the success of our launch in the Phillipines, the platform is now being adapted for Russia, Turkey, Greece and Brazil.