Cannes Lions

COUNSELLING JOBS IN INSTITUTION FOR MENTALLY DISABLED

BVH GROEP, Rotterdam / AMERPOORT RECRUITMENT DIVISION (COUNSELLORS FOR MENTALLY DISABLED) / 2008

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The screen opens, presenting the theme: Your new employer is rather demanding.With a grave air of importance, the director swivels round in his black leather office chair, revealing the typical features of a person with Down’s syndrome. He is, in fact, your ‘employer’. The demanding aspect of the job is, of course, the fact that the mentally challenged in Amerpoort depend quite heavily on good guidance and counselling. For experienced counsellors (the target group), this is both the challenge and the attraction of the job.

The ‘employer’ subjects the applicant to a real assessment. The questions and multiple choice answers are intriguing and provide a good impression of the mentality and skills required for the job.

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