For the Henkel brands, Taft Looks and Poly Live XXL, we created an integrated joing mobile marketing and online promotion. The goal was to convince non Taft and Poly users of the extreme styling competence of both brands. Therefore, an onpack promotion highlighted the Internet platform. There, the users are able to download hot handy stuff with the code which was supplied on the packages and to take part in the cosmo-clubbing mobile marketing game. Answering six of seven trend questions by SMS correctly, they can apply for the ultimate cosmo-clubbing tour, visiting three cool hotspots in the coolest European nightlife cities.

Because of the main theme "Cosmo-clubbing by plane", we created an outstanding airport lounge with the use of illustrations only.