Cannes Lions

Countdown: Beginning of Spring

BEIJING CHENG-SHIR CULTURE & MEDIA / INTERNATIONAL OLYMPIC COMMITTEE / 2022

Film
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In the order of the 24th solar terms in the Chinese lunar calendar, the film shows the natural features of each solar term, which spans horizontally across the whole land of China and vertically throughout the year.

We match each solar term with a classic ancient Chinese poem, which is written by different great poets in history at the corresponding solar terms, and can be regarded as a poetic "interpretation" of each solar term.

The film designs a picture related to the Winter Olympics movement and the development of modern and contemporary Chinese science and technology, to interpret the poetry and some common spirit contained in the poem, and to achieve the goal of "a new solution of ancient poetry".

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