AT&T U-verse launched an online video mash-up experience inviting country music fans to become part of a video remix for Florida Georgia Line’s hit single – “Cruise”.

Those who visited the site were able to upload videos of themselves acting out a scene from the original music video or lip syncing a portion of the song via Instagram or webcam. All submitted clips were then stitched together, to create a ‘fan remix’ of the video.

In order to increase awareness and positive word of mouth, users were able to share the remix via Facebook or Twitter.

U-verse’s Country Deep ‘Let’s Cruise’ campaign was an online video mash-up experience inviting country music fans to become part of a video remix for Florida Georgia Line’s hit single – “Cruise”.

Those who visited the site, were able to upload videos of themselves acting out a scene from the original music video or lip syncing a portion of the song via Instagram or webcam. All submitted clips were then stitched together, to create a ‘fan remix’ of the video.

In order to increase awareness and positive word of mouth, users were able to share the remix via Facebook or Twitter.

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Throughout the course of the campaign, 10 promoted posts and 4 non promoted posts were made from U-verse’s Facebook page. These posts garnered an average engagement rate 4% above benchmark for promoted posts and 70% above benchmark for non-promoted posts.

A total of 18 tweets were published from U-verse’s Twitter account, which resulted in a total of 1.9M impressions and 1.9K engagements.

In addition to U-verse’s promotion, the targeted social activity that was gained through the partnership with seven different influencers resulted in 18% of total site visits.