Tourism of Ireland wanted to promote its country, they wanted to prove that there is more to do and see besides having a pint of Guinness, by promoting thier culture and English language. We noticed Irish and Spanish characters were similar, so we thought the best way to travel to Ireland was to have an Irish friend, so if you haven't got one, rent one!We erected a pop up Irish bar in three different locations over five days. Spanish peolpe could rent and Irish friend here. Starting the campaign just before St. Patrick´s Day gave us the opportunity to be part of all the media coverage that went on during St. Patrick’s in Madrid.

We planned the street action in 3 different locations over 5 days. During the first days over the weekend, we built held the rental service in the middle of a famous Spanish tapas neighbourhood (Pza. De los Carros). The next 2 days we moved it to a business area, (close to Real Madrid´s Santiago Bernabeu). And on St. Patrick´s Day we were close to Puerta de Sol, centre of the city of Madrid (in Pza. Benavente).We included Irish coffee and scones with the rental and the action went on exactly as we planned.

There were 3,300 visitors in 5 days. The campaign was covered in 5 different TV news programmes as well as in various magazines, blogs and newspapers.