“Rent an Irish Friend”For our rental we needed real Irish people: happy and charming, who loved their country and could speak Spanish. We did a casting and we chose 2 Irishmen and 3 women. We also made a catalogue with each profile so people could choose according to their interests, a classified ad offering Irish Friends for rent and an Irish pub on the streets where the hiring took place.

There were 3300 visitors in 5 days.

The promotion came out in 5 different TV news shows, as well as in various magazines, blogs and newspapers.