Cannes Lions
CAMAS OLYMPIA, Comayaguela / CAMAS OLYMPIA / 2017
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It is our collective opinion that the artwork does not require a specific cultural or contextual explanation for the scenario. Given that the country of publication, Honduras, suffers an adult illiteracy rate of 85%, communicating the idea through illustration would bode for a more effective understanding and retention. More space equals a healthier relationship. A happy relationship needs space to grow and space to relax; even in their most intimate place, the bed they choose to share.
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