You don’t know where that’s been is a phrase parents use to get their kids to stop touching random objects.

That’s because there’s something more revolting about the unknown. Strangers’ germs seem worse than our own.

So we didn’t just tell the story of how Pine O Cleen could handle the same old category conventions like a dirty rag on a counter or the dog tracking mud through the kitchen.

We created a brand platform which focused on all those seemingly innocuous objects that make their way into your home.

You don’t know where they’ve been, but imagine if you did.

We brought to life disgusting backstories around ‘innocent’ items, like this story of a beer coaster that found its second calling as a toothpick before landing on your kitchen bench.

But with Pine O Cleen’s 10x germ-killing power, it doesn’t matter where that’s been.