1. We sent them an 'automatic answering device', which is a regular ballpoint pen which we exchange for a better one when the questionnaire is returned.2. We sent them a graphological study which informs them of everything they´ll gain by contracting the services of TNT3. We sent them: a map of the world, from which Spain is missing.A clock whose hands connect any two points in Spain in less than 24 hours.

4. We sent them packing tape printed with TNT’s logo, so that when they use these the brand will be ever-present in their mind.

Un-contacted Prospects: the number of questionnaires received increased by approximately 55% over figures for the previous two months.Contacted Prospects: after the 'Signature' mailing, TNT was able to get 27% of the database to later sign a work contract with one of its salespeople.Cross-sell Clients: • Map: after the 'Map' mailing, 33% of the international services client database tried TNT’s domestic services. • Clock: 24-hour service contracts increased by 39% over the previous monthVIP Clients: after the 'Rolls of Tape', TNT received numerous calls congratulating them on its originality, greatly reinforcing brand image among this type of client.